Influencers on Social Media

Let me say that this is not a paid advertisement. A college marketing assignment, yes, but unfortunately I pay them not vice versa. “The Influencers” (Whitaker, 2016) are the new rage of social media marketing. These digital influencers are mostly young, mid-20 year old millennials, that reach a bigger audience with just one press ofContinue reading “Influencers on Social Media”